Personal brand retainers, UK
Ongoing Meta ad management for personal brands on weekly retainers, with creatives produced in-house and leads routed to WhatsApp.
Service 06
Google & Meta ads management, London
Ads amplify whatever you point them at. Point them at a page that does not convert and you buy expensive proof that it does not convert. That is why we rarely run ads alone: the campaign, the landing page and the follow-up are one system, and we measure the whole thing by what you actually care about — cost per qualified lead and revenue — not by clicks.
We manage Google Search, Meta (Instagram and Facebook) and, when the audience is there, TikTok. Budgets from a few hundred pounds a month upwards. Creative testing in volume, weekly decisions, and a report you can read in two minutes.
What's included
- Account structure, tracking and conversion setup done properly before spending a pound
- Google Search and Performance Max campaigns with negative keyword discipline
- Meta campaigns: prospecting, retargeting, lead forms and WhatsApp click-to-chat
- Creative production and testing: five to ten variants per round, winners scaled
- Landing pages and follow-up automation aligned with the ads (see Websites and AI Automation)
- Weekly optimisation, monthly report, quarterly strategy review
With AI
How we use AI here
- AI generates creative variants — copy, images, short video — from your brand system for fast testing
- Anomaly detection flags spend spikes and cost-per-lead drift the same day
- Search-term analysis is automated so wasted spend is cut weekly, not quarterly
- Leads from ads are scored and followed up by agents within seconds of arriving
Who it's for
- Businesses already spending on ads without knowing their cost per qualified lead
- Launches that need volume fast and a system to absorb it
- Local London services competing for the same postcode searches as everyone else
Examples
Real work, names kept private by agreement.
Multi-country education launches
Campaigns per country with their own pixels, pages and checkouts, tracked end to end from ad to sale.
Catalogue and retargeting
Product catalogue campaigns with dynamic creative and server-side conversion tracking for cleaner data.
Questions
What budget do I need to start?
On Meta, from about £500 a month you can learn something; from £1,500 you can scale. Google Search depends on your category's click prices in London — we check before you commit.
Do you charge a percentage of ad spend?
No. A fixed monthly fee based on the work, so our incentive is your results, not your spend.
How soon do ads produce leads?
Days, if tracking and the page are right. The first two to four weeks are learning; real efficiency usually appears from month two.
Can you fix a campaign someone else set up?
Yes. We start with an audit of structure, tracking and creative, then rebuild only what is broken.
Do I own the ad accounts?
Always. Accounts, pixels and data are yours. We work inside them with our own access.
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