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SEO & AI Search agency in London

Search in London changed shape. Fewer people type "SEO agency London" into Google and scroll; more of them ask ChatGPT, Perplexity or Google's AI Overview who they should call. If your business only optimises for the ten blue links, you are optimising for a shrinking channel. We work on both at once: the classic foundations that still decide rankings, and the newer signals that decide whether an AI answer cites you.

The work is unglamorous and it compounds. Technical health, pages that answer a specific question better than anyone else in your borough, structured data that machines can read, and a steady rhythm of content that proves you know your subject. Six months in, you stop paying for every single visit.

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What's included

  • Technical audit and fixes: speed, crawlability, mobile, Core Web Vitals, broken structure
  • Local SEO for London: area pages, business profile signals, reviews strategy, citations
  • Keyword and question research by borough and by buying intent
  • Content plan and production: service pages, guides, FAQs written in British English
  • AI search (GEO): passage-level answers, schema, brand mentions, llms.txt and citation tracking
  • Monthly report in plain English: rankings, AI citations, leads from organic

With AI

How we use AI here

  • Weekly automated crawl of your site flags technical regressions before Google notices them
  • AI drafts first versions of pages and FAQs from your real expertise; a human edits every line before it ships
  • We test what ChatGPT and Perplexity say about your category in London and adjust content to earn the citation
  • Internal linking and schema are generated from the content map, not by hand

Who it's for

  • London service businesses that depend on "near me" searches — clinics, trades, studios, consultancies
  • Brands whose traffic has been flat for a year despite publishing content
  • Companies that want to appear in AI answers before their competitors work out how

Examples

Real work, names kept private by agreement.

Luxury personal brand, London

Technical rebuild, schema, Search Console verification and a French-language section for a second market. Indexed and ranking for brand and service terms within weeks of launch.

Education brand selling in 9 countries

Country landing pages with distinct content per market, hreflang done properly, and a quiz funnel that turns organic visitors into qualified leads.

Investment firm, one-page site

Launch SEO block: metadata, structured data, Search Console and analytics — the foundation that makes every later piece of content count.

Questions

How long does SEO take to show results in London?

Technical fixes show within weeks. Local pages for specific areas usually move within two to three months. Competitive citywide terms take six months or more. We tell you the realistic timeline for your category in the diagnosis, before you commit.

What is AI search optimisation, and is it different from SEO?

It is the part of SEO that makes your pages easy for AI systems to quote: clear passage-level answers, structured data, consistent brand mentions and content that earns citations. Most of the groundwork overlaps with good SEO; the measurement is different.

Do you guarantee first-page rankings?

No, and nobody honest does. We guarantee the work, the reporting and the decisions behind it. We also tell you early if a term is not worth chasing.

Do I need a new website for SEO to work?

Not always. If the current site is technically sound we work with it. If it is slow, hard to edit or structurally wrong, we tell you in the diagnosis and you decide.

Can you work alongside my existing content writer?

Yes. We supply the research, structure and briefs; they write in your voice; we handle the technical side and measurement.

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