Education brand, Portuguese-speaking market
Weekly carousels and reels on a black-and-gold identity, scripted from the founder's own talks, with DM automation on every post.
Service 03
Social media management & content creation, London
Most businesses post because they feel they should, then stop because nothing happens. The problem is rarely the frequency. It is that the content has no job: it does not lead anywhere, it does not sound like anyone, and nobody is measuring whether it moved a single sale. We run content as a pipeline with a purpose — every post pulls towards an offer, a page, a conversation.
We plan monthly, produce weekly, and review the numbers with you in plain English. You keep your voice; we bring the structure, the hooks, the design and the discipline to keep it going when you are busy running the business.
What's included
- Monthly content calendar built from your offers, your audience's questions and what performed
- Posts, carousels and stories designed on your brand system
- Captions and hooks written in your voice, in English, Portuguese or French
- Short-form video scripting and editing (see Video Editing for full production)
- Scheduling and publishing across Instagram, TikTok, LinkedIn and YouTube
- Monthly performance review: reach, saves, profile visits, clicks, leads
With AI
How we use AI here
- AI researches what your audience is asking this month and proposes the calendar; you approve in ten minutes
- Drafts for captions and carousel copy come from your own recordings and past content, not from generic prompts
- Visuals and b-roll are generated or upscaled when there is no shoot
- Comment-to-DM automations turn engagement into conversations without you watching the inbox
Who it's for
- Founders and experts who are the face of their business but have no time to produce
- Brands with a product that needs explaining, not just showing
- Businesses that already run ads and need organic content that supports them
Examples
Real work, names kept private by agreement.
Personal brand, London
Editorial content plan that supports the website's positioning, so social and search say the same thing.
Multi-country launch
One calendar adapted per country and language, published on schedule while the founder travelled.
Questions
Which platforms do you manage?
Instagram and TikTok are the core for most clients; LinkedIn and YouTube when the audience is there. We would rather do two platforms properly than five badly.
Do I need to appear on camera?
It helps enormously for personal brands, but it is not mandatory. We can build a content system around product, process, text and AI-assisted visuals.
How much content per month?
A typical plan is 12 to 20 posts per month plus stories. We size it to what you can approve and what the audience can absorb, not to a vanity number.
Will the content sound like me?
Yes. We build the voice from your recordings, your past content and a short interview, and you approve everything before it goes out.
Can you also run the ads for the content?
Yes. Organic and paid work better together; see Paid Ads.
Related
07
Find out where your sale is leaking.
Three short steps. Written diagnosis within 24 hours. Free.
Get your free diagnosis